Home  >  Same Author Name Articles
【With the same author name:【Du Gang】 Found 1 articles】     /Page   Order by:   Asce   Desc   
Select all:    Export Citations as: For   
  SPECIAL ISSUE  |  F270
Star Endorsements or Streamer “Outside-the-Session Endorsements”? Research on the Influence Mechanism of Two Endorsement Types on Purchase Intentions
Han Zhao, Du Gang, Xiong Aihua, et al
First published at: Mar 20, 2022
View: HTML | PDF | Download PDF(934.5 KB) | ESI
doi:10.16538/j.cnki.fem.20210526.301
Foreign Economics & Management, Vol. 44, Issue 03, pp. 53 - 68
Journals  |   Articles  |   Submission  |   Subscribe  |   Contact us
Copyright 2026 © Department of Academic Journals, SUFE    No. 321 Guoding Rd, Shanghai, China    P.O: 200433    
ngT5tFxc5ls8